“Design for the Thumbnail!”
Topic: Designing tshirts with the storefront presentation in mind.

A free-form video about designing not only for the product itself, in a print-on-demand environment, but also for the online customer first-impression.

I’ll admit, it’s not a polished video by any stretch – I didn’t want to delay recording my thoughts in favor of editing. I hope you find my ideas useful nonetheless.

Okay, “letter” is stretching it but since I haven’t finished my coffee yet a blog post is all I’m wishing to do.

I’m posting this because I know for a fact some folks at Zazzle read my blog (certainly one of many they read, I’m just a little blipfish in a big ocean). However, since I know they read I’m going to take advantage of it.

Originally, the topic of Zazzle came up this morning in a discussion about a possible new product they may offer (embroidery). I was first alerted of this potentiality from Adam O’Connor over at TShirtChat.com

We’re in agreement that Cafepress’ “InfiniStitch” Embroidery stretches the word “embroidery” a bit far for the English language to sufficiently bear the weight of. In other words… their I-S Embroidery is hard for me to call “embroidery” even if I squint. It’s a nice enough product but trying to call it that is a stretch. I’d be thrilled if Zazzle could come up with something better. However, could they do it well enough to overcome their own claims about what CP’s version left to be desired? (Yes, I read other blogs too…).

When I think of Zazzle here’s what comes to mind: Young and hip. Trendy. A little edgy. They’ve got some of the usual POD stuff (shirts and so on) but they’re not afraid to get adventurous with new gear and new corporate relationships brought into their fold. It’s admirable.

I also, unfortunately, think about some less-than-positive moments in their history. I won’t detail those because it’s not the important message here.

I will say, instead, that it’s rarely wise to undermine your own future progress by setting a tone of negativity to counter a competitor only to travel the same path later yourselves. In the POD world paths often are similar – it tends to be unavoidable. The POD community is still new and young enough where memories don’t need to be that long to recall the day bad karma was born.

We see in political arenas that negative campaigning only polarizes for a while… it eventually alienates and creates resentment.

There’s room for rock stars in both PODs… Cafepress and Zazzle. Fans (users) win most if there’s room to praise both of their favorites and don’t feel caught in-between.

My “open letter” is to encourage Zazzle to move forward and onward from a previous level of fistacuffs and, instead, do what they show they can do well: brainstorm new angles, put a cool and hip face on otherwise stuffy POD fare, attract a crowd of sellers and buyers that know how to rock and roll, appeal to a generation that represents the next generation with no built-in limitations, no idea that rules exist, who only know how to think outside the box and require a POD that suits that style.

This is a subject I’ve been watching for a couple of months, now. I haven’t said much and probably won’t, but, unsurprisingly, there’s always a certain caliber of person that can’t honor an NDA and more info is beginning to come out.

TShirtChat.com has brought the topic up and made some very good points. It’s worth a visit to read and give your feedback. There’s surely varying degrees of “it’s business” involved in this topic. Of course, to me, that doesn’t always ring as a positive thing.

Give your thoughts on the matter:

“Zazzle Corporate Ninjas Get Dirty!”

Update: Cafepress has posted the following: “Poaching isn’t over easy…”

If anyone has any more links to the subject – let me know. I’ll be happy to post more points, counter points, or measured feedback.