My new “H20 Just Add Water” SIGG water bottle.

This was one of those designs that took the long way around to get to where it ended up. I think my brain was stuck on square aspect ratios and circular designs for too long. Once I finally got the color palette settled some of the more important parts of the composition came together.

I decided I wanted to emphasize the “verticality” of the water bottle and keep a bit more focus on earthy, natural colors. Although the blues might be a bit “ideal” I think it worked out while keeping the water-element evident throughout.

I also liked designing for this product due to the printing process… I can have a white canvas which permits me to use soft shadows instead of hard edged ones.

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