It’s no secret that I love vintage-type signage – particularly the type found on beer bottle labels, brewery or pub signs. I love the colors, style, interesting typography, you name it. So, whenever I have a chance I try to do a little something along these lines.

“Aquila Ale” is, like many of my signage designs, fictional. It was suggested to me that I do a beer named after an eagle or some majestic bird. In researching this theme, knowing that I never want to tread on someone else’s intellectual property, I realized there were several beer or brewery-type logos out there that had designs with heavy emphasis on the eagle. So, rather than wrack my brain to do something original-but-similar I decided to make a tertiary connection to the design, which I often do. So, to explain, “Aquila” is, among many things, the name of a genus of birds which includes some eagles. It’s also the Latin name of “The Eagle” celestial constellation of stars, and, to wrap it up even tidier, it ties that in with Zeus’ immortal bird which earned that place among the stars. So, there’s my justification for using a tangent off of the original idea of an eagle.

The colors were dictated by the eagle design itself and then emphasized more to suggest the golden colors of beer.

This design and many others are available through www.TornadoRepublic.com