A quote from the Cafepress S.M.A.R.T. blog:

On May 6 (if all goes as planned) we’ll be launching a few new tools aimed at helping Shopkeepers to efficiently manage and build out their shops. The tools we’re launching have been requested by the community countless times over the past year, so we’re thrilled to get them introduced and placed into action!

Along with these great new tools we’ll also be adding limits to the number of sections permitted in each Premium Shop. After all, the more tools we offer to help Shopkeepers quickly build and add products to shops, the more important it becomes for us to manage how large shops can become before we have trouble supporting them.

I’ll play the part of the heretic: I don’t think this is freak-worthy.